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El cubo movie1/23/2024 ![]() ![]() “I had not seen or read anything, but I made therapeutic recommendations based on prejudices and preconceptions that the tobacco industry is necessarily bad,” she says. ![]() She, like many other doctors, was skeptical. “That’s how I started to learn more about the science, the project, how the scientific evaluation program was structured and what the objective of all this was,” he explains. It was at that moment when Costantini decided to listen, analyze and base himself on scientific evidence. This fact made her doubt: “I said to myself: ‘I’m a doctor, how am I going to work in a tobacco factory?’” she remembers. They sent me information and, when I was practically convinced, they told me that the position was to work at Philip Morris,” she recalls. “I thought it was a fantastic project, super interesting. A headhunter was looking for a profile like his, with medical training, to work on a smoking harm reduction project and develop alternative products for adult smokers who, otherwise, would continue smoking and thus be able to reduce the risk they Cigarettes represent health. ![]() One day, a proposal arrived in his inbox. A doctor and specialist in clinical pharmacology, she worked for more than 15 years in the pharmaceutical industry in areas such as pharmacovigilance, clinical research, medical affairs and scientific information, specializing in work in the respiratory tract area and diseases such as asthma and COPD. It is at El Cubo where we meet Andrea Costantini, who heads the company’s Medical Relations area in Latin America and Canada. This is where more than 1,500 experts, scientists, engineers and doctors, among many other profiles, work on the design of different smoke-free products. Those responsible for this are thousands of profiles who, from multiple areas, work to develop products that, backed by science, reduce the risk associated with smoking.Īt Philip Morris International (PMI), that scientific talent is concentrated in its two research centers: one in Singapore and another in Neuchâtel, Switzerland, called The Cube, which is the company’s main R&D center. In the tobacco industry, the shift towards a future without combustion or smoke is closer than ever. ![]()
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